Marketing Management
EMGT 762
Course Description:
Examines the role of marketing in the firm. Topics include marketing planning and decision-making, product life cycles, brand management and service decisions, pricing, channels of distribution, and marketing communication.
4 Credit(s)
Subject Area(s):
- Marketing
Program(s):
- Executive MBA
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
