Marketing Management
MGT 361
Course Description:
Is designed to introduce you to the basic marketing principles and concepts. Marketing is the business function that manages customer value. Successful organizations integrate the objectives and resources of the organization with the needs and opportunities in the marketplace to create customer value and (thereby) create value for the firm. Effective implementation of the marketing concepts requires knowledge of key relationships between internal (company) and external (competitors and customers) environments, and how they are influenced by the marketing mix (product management, pricing, distribution channels and promotion strategy). You will be challenged to apply the principles you learn in class to current, "real world" marketing challenges.
2 Credit(s)
Faculty:
- Steve Hoeffler (View Profile)
Subject Area(s):
- Marketing
Program(s):
- MBA
- PhD
Please Note: Not all courses are scheduled each semester. Complete class schedules are available upon enrollment.
